Looking Back at 2025

Violeta Milarova

Jan 20, 2026

2025 marked 10 years of Recombee. A decade of building personalization from first principles, shaped by research, real-world deployments, and close collaboration with partners across industries.

Here’s what defined the year.

New Success Stories

We had the privilege of welcoming new partners who push the boundaries of personalization at scale.

The Telegraph

One of the UK’s most influential news brands now personalizes article discovery across their website and app with Recombee. The integration helps millions of readers find stories that match their interests while supporting editorial strategy and onward journey optimization.

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DAZN

A global sports streaming powerhouse bringing personalization to sports content where timing, loyalty, and context matter more than anything. We’re proud to support DAZN in delivering 1:1 experiences to millions of passionate fans.

These collaborations underline the growing need for real-time, adaptive personalization in both news and sports - two of the most dynamic content ecosystems in the world.

Events & Community

2025 was a big year for connecting with partners, product leaders, and the wider media and streaming community.

The Reflections: Future of AI & Personalization

A standout moment of the year was hosting The Reflections - our first-ever industry event in Prague. It brought together more than 80 leaders from media, technology, and AI for an evening of conversations about the future of recommendation systems, product innovation, and the evolving role of AI in content discovery. It marked a major step into building our own community-driven formats.

Industry Presence

Alongside launching our own event, we continued engaging with the industry at leading global conferences, including INMA Media Innovation Week, IBC, and SportsPro Media Summit, as well as local meetups and partner-led sessions across Europe. These gatherings helped us exchange insights, share our work, and stay connected to the challenges and goals of our partners.

Recombee Science

2025 was another strong year for the Recombee Research team, with new papers published, prototypes tested, and several advancements making their way into production features. Our research continued to focus on deep representation learning, semantic understanding, and models that adapt quickly to fast-changing content.

A major highlight was our presence at ACM RecSys 2025 in Prague, where our research team contributed five papers across theory, modeling, fairness, and real-world scalability, alongside a joint paper with The Telegraph showcasing how large-scale personalization can deliver measurable results while respecting editorial values. It was a meaningful milestone that demonstrated the strength of combining research-driven innovation with real-world deployments.

Alongside this, our team continued contributing to journals, conferences, and applied research initiatives - reinforcing our commitment to bridging the gap between academic breakthroughs and production-ready recommendation technology.

New Offices in the Heart of Prague

One of the most exciting milestones of 2025 was moving into our new office space in the center of Prague. The new location has already become a hub for collaboration, learning, and community moments.

The new space gives our growing team room to build, experiment, and welcome more guests in the year ahead, while marking an important step in our continued growth.

Thank You for an Amazing 2025

Each milestone, from scientific breakthroughs to new partnerships, has been shaped by your input and collaboration. Thank you for being part of our journey this past year.

We’re excited to keep building the future of real-time personalization with you in 2026. Onward to another year of innovation, bold ideas, and meaningful impact. ✨