Domains / Sports & Live Events

Win Every Fan With Real‑Time Sports & Live Event Recommendations

Keep fans watching longer and coming back for more. Recombee’s personalization engine delivers instant, hyper-relevant sports and live event content to every viewer across games, highlights, replays, and news.

Sports & Live Events
Trusted by Industry Leader
DAZN

Use Cases

Fully Personalized Homepage

Automate and tailor homepage rows 1:1 for each fan, from upcoming matches and live streams to trending replays, hot debates, and rails dedicated to their favorite leagues and teams.

Upcoming Matches & Events

Help users plan their sports week - personalized schedules of upcoming games, streams, and events.

Live Game Alerts & Recommendations

Surface real-time “what to watch next” and ongoing games tailored to each viewer’s favorite leagues and teams, keeping every fan in the action as it happens.

Personalized Highlight Reels & Replays

Generate personal highlight packages: goals, touchdowns, or knockout moments matched to each fan’s watch history and preferences.

Powerful Sports Search

Deliver instant, semantic search results for complex queries like “goals this weekend,” “touchdowns by [player],” “UFC finishes 1st round.”

Trending in Your Country

Show what’s heating up locally - from national league finals to viral post-game interviews.

Fan-tailored Notifications & Newsletters

Guide fans back to the platform with personalized recommendations highlighting upcoming games, trending content, and updates related to their favorite teams.

Related Content & Deep Dives

After the final whistle, keep them engaged with related interviews, stats breakdowns, or tactical analyses.

Real-Time Play-by-Play Personalization

Our machine learning engine processes live interactions as they happen, instantly reshaping recommendations to reflect current momentum and user excitement.

Seamless Integration with Live & On-Demand

Connect live streams, VOD libraries, and sports archives into one continuous experience - no more silos.

Support for Diverse Sports Business Models

Whether you run subscriptions, ad-based content, PPV, or free streaming, Recombee adapts to your monetization strategy while boosting retention and watch time.

Smarter Editorial Control

Blend AI-driven recommendations with editorial priorities. Highlight premium matches, push sponsored events, or spotlight local leagues - while staying 1:1 personalized.

Handle Massive Matchday Traffic & Global Tournaments

Utilize Recombee’s scalable solution to power real-time personalization even during major live events like finals, derbies, or worldwide tournaments.

Recombee Insights

Real-Time Analytics & Insights

Take a deep dive into fan engagement data using our advanced analytics tool, Recombee Insights - built right into the Admin UI.

  • Understand how fans interact with live and on-demand content.
  • Visualize fan behavior and performance metrics in real time.
  • Compare engagement across leagues, matches, and highlight reels, from viewer retention and replay frequency to trending teams and events.
  • Create custom dashboards and reports to reveal what keeps audiences watching longer and where drop-offs occur.
  • Choose from a library of analytical views, or create your graphs and reports.
  • Transform insights into action. Use the data to fine-tune personalization rules, highlight premium matches, or boost underperforming content - ensuring the recommender engine always follows your platform strategy.

Stand Out Like the Big Leagues

Recombee powers next-level sports personalization with 100+ proprietary ML models that continuously learn from each play, click, and watch pattern. Boost live engagement, replay views, and fan loyalty - all while keeping editorial and brand control.

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"At DAZN, being the Global Home of Sports means delivering the right matches, highlights, and moments to audiences in 200+ markets - bringing fans even closer to the live game. That’s why we’ve teamed up with Recombee to personalize experiences at scale. Their tech enables us to connect each viewer on any device with the right game or clip in real time through flexible solution built for growth. This partnership sets the pace for a smarter, more connected global sports experience."

Christoph Haas
EVP Product & Platform Engineering at DAZN