Product Highlights from 2025

Ondrej Fiedler

Jan 08, 2026

In 2025, we focused on making advanced personalization easier to implement, scale, and maintain across products and platforms.

Here’s a look at the key product updates we released last year.

Composite Recommendations: Dynamic Homepages Made Easy

Composite Recommendations make it easy to build impactful personalization use cases like Because You Watched or Fully personalized homepages.

Teams can create dynamic rows and sections that automatically re-order based on each user’s interests and real-time context, enabling richer discovery experiences without adding complexity as personalization setups scale.

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Semantic Search and Semantic Segmentations

2025 saw a major surge in the adoption of Semantic Search, our premium feature that goes beyond simple keyword matching. Powered by large language models (LLMs), it understands the meaning behind both catalog metadata and user queries - enabling users to search naturally using intent, concepts, and full questions rather than exact keywords.

We also introduced a brand-new capability: Semantic Segmentations. Using advanced AI, the system automatically uncovers niche item clusters and assigns them meaningful, human-readable names by analyzing their content with LLMs.

With Semantic Segmentations, we can dynamically define homepage rows, such as micro-genres or trending topics, that update in real time and continuously reflect what's most relevant.

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Swift SDK for iOS & New Demo App

Our SDK family expanded with the release of the Swift SDK for iOS, giving mobile teams a modern and intuitive way to integrate Recombee directly into native apps. Swift remains the go-to for iOS development, and this SDK makes adding personalized recommendations seamless across any content-rich mobile experience.

To help developers get started quickly, we also launched a new iOS demo app built on a movie dataset. It showcases key use cases like personalized Top Picks for You, related titles, real-time interaction tracking, and instant recommendation updates - all powered by Recombee.

Explore Swift SDK
Try the Demo App

Smarter Scenario Management

Managing Scenarios is now easier than ever. We introduced tags and icons that help teams instantly understand what each Scenario is for - whether it powers the homepage, content detail pages, mobile, web, or any custom flow. With clearer grouping and visual labeling, organizing and navigating your Scenarios becomes faster, more intuitive, and far more scalable as your personalization setup grows.

Widget SDKs: Faster UI Development Across Devices

We also launched Widget SDKs - ready-made building blocks for adding personalized recommendations and search to any website or app.

The SDKs include customizable components like carousels, grids, feeds, and quick search, handling the heavy lifting of data fetching, loading states, responsiveness, and user interaction out of the box. Teams can style the widgets freely or integrate them with modern frameworks like React to build rich, dynamic, personalized experiences in a fraction of the time.

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More updates are already in motion, and 2026 is shaping up to build on these foundations with new capabilities already underway.