Recombee Partners with The Telegraph to Deliver AI‑Driven Personalisation to Millions of Readers

Recombee

Oct 02, 2025

Prague, 11th September 2025 – Recombee, a leading AI-powered recommendation platform, has announced a strategic partnership with The Telegraph, one of the United Kingdom’s most respected media brands. The collaboration will enable real-time, personalised content discovery for millions of readers across The Telegraph’s digital platforms, reinforcing its focus on innovation and reader-centric publishing.

Recombee’s technology will power personalised content recommendations across The Telegraph’s website and app, surfacing the most relevant stories for each individual based on reading history, engagement patterns, and editorial goals. With this integration, The Telegraph aims to enrich the reader experience, improve engagement, and deliver a highly personalised content journey while staying true to its values.

This solution connects each reader’s uniqueness with the breadth of The Telegraph’s journalism. From the first click, readers will be presented with stories that match their interests, writers they follow, and new articles similar to ones they’ve enjoyed before. Combined with editorial expertise, real-time insights, and diversification-focused models, readers will also be introduced to perspectives they may not otherwise encounter.

“At The Telegraph, driving deeper engagement with our journalism through sophisticated personalisation is a core part of our AI strategy,” said Tom Kelleher, Director of Technology at The Telegraph. “We’re excited about the potential of Recombee’s capabilities to integrate with and enhance our editorial processes, offering new ways to surface relevant content and understand performance trends in real time.”

The partnership supports The Telegraph with data-driven tools for smarter content planning and onward journey optimisation. With features such as semantic content segmentation and multimodal analysis of both text and images, Recombee delivers actionable insights into user behavior and content performance across digital channels.

“We’re excited to work with one of the most iconic names in journalism to build a more personalised, reader-centric experience,” said Gabriela Takacova, Co-Founder of Recombee. “Our goal is to empower The Telegraph’s editorial teams with intelligent AI tools that enhance engagement while upholding the quality and integrity their brand represents.”