Content Recommendations Across Online Magazines for a European Media Leader

FTV Prima

FTV Prima faced the challenge of delivering personalized content across its vast portfolio of online magazines while managing millions of monthly visitors. The manual curation process by editorial teams struggled to keep pace with growing traffic, affecting user engagement and recirculation efforts. These challenges complicated the overarching goal of increasing content discovery and maximizing advertising revenue.

Recombee provided a fully automated solution to deliver real-time, personalized article recommendations across Prima's online platforms. The result was a significant boost in content consumption, recirculation, and ad impressions, all while maintaining editorial oversight.

+10%

Recirculation
on CNN Prima News

1.5M

Clicks through recommendation boxes monthly
on CNN Prima News

300k

Clicks through recommendation boxes monthly
on Zeny

Higher

Time Spent per visitor
across all magazine platforms

Situation

A large volume of articles spread across diverse domains such as CNN Prima News and Zeny.
Manual editorial recommendations could not scale to meet the growing audience demand.
Desire to boost recirculation, time spent on site, and ad impressions.

Objectives

Increase content discovery and consumption.
Enhance user recirculation across related domains.
Deliver personalized recommendations in real time for each visitor.
Maintain editorial oversight while automating recommendations.

Solution

Recombee implemented a robust recommendation engine tailored to FTV Prima’s online magazine platforms.

Real-Time Personalization

Recommendation boxes featured "Suggested for You" sections based on browsing behavior, collaborative filtering, and text analysis.

Content updated instantly as users interacted with the platform, ensuring relevant suggestions.

Cross-Domain Recommendations

Articles from different Prima domains were cross-promoted, encouraging users to explore related content across sites like CNN Prima News, Zeny, and Zoom.

Editorial Oversight

Editors retained the ability to adjust recommendations, promote specific articles, and align content with editorial goals.

AI-Powered Text Analysis

Sophisticated algorithms processed article metadata and content tags to enhance contextual relevance.

Benefits & Results

CNN Prima News

+10% Recirculation rates
1.5M Click-throughs monthly via recommendation boxes

Zeny Magazine

300k Click-throughs monthly via recommendation boxes
Improved engagement with curated lifestyle content.

Cross-Domain Synergy

Unified user profiles allowed seamless article recommendations across domains.
Increased session duration and overall ad impressions.

Unique Connection of All FTV Prima Platforms

A unified database enables FTV Prima to:

Connect users' profile identities across multiple platforms.
Work with a comprehensive set of data collected from different sources.
Deliver a highly personalized experience wherever the user appears.
Easily manage all recommendations across platforms from one place.

Recombee's Solution in Action

Suggested For You

Personalized recommendations presented a mix of trending, popular, and contextually relevant articles for each visitor.

Key Benefits

Boosted user engagement by surfacing articles of interest in real time.
Increased time spent on-site and repeat visits.

Cross-Domain Recommendations

Encouraged users to explore related articles from other Prima domains, fostering recirculation.

Key Benefits

Drove traffic between Prima’s platforms.
Improved exposure to diverse content categories.

Trending Now

Highlighted short-term popular articles to capitalize on emerging interests.

Key Benefits

Increased content consumption during peak traffic periods.
Enhanced user satisfaction by delivering timely and relevant content.

Editorial Control

FTV Prima maintained editorial oversight through Recombee's "humans-in-the-loop" feature.

Editors Could

Adjust algorithm priorities for specific campaigns.
Boost visibility of high-priority content.
Ensure alignment with Prima's editorial vision.

Real-Time Analytics & Insights

Recombee’s Insights tool empowers editors and product teams to dive deep into real-time data via the Admin UI.

Key Features

Access detailed insights on recommended articles, popular topics, and more.
Visualize data, create custom reports, and easily share with the team.
Choose from a range of analytical views or build custom graphs and reports.
Use analytics to adjust rules and align the recommender engine with your product vision.

Explore Insights

“Recombee allows us to modify how we want the recommendations to behave across our platforms in very specific use cases. A major success has been the growth of recirculation, which is our top priority on online magazine platforms. We are currently discussing extending their recommendations also to our emails. Highly valued partnership!“

Jan Lajka

Chief Data Officer, FTV Prima

About FTV Prima

FTV Prima is one of Central Europe's leading media companies, with a portfolio including 8 TV channels, 6 radio stations, and a range of online and print magazines. Its diverse platforms serve millions of users monthly, offering news, lifestyle, and entertainment content.

A unified database enables FTV Prima to: