Driving +35% Increase in Playbacks Across Video Platforms

Diagnal

To enhance personalization across their OTT client base, DIAGNAL integrated Recombee’s recommendation engine into their end‑to‑end OTT solution. The integration powers tailored experiences through DIAGNAL’s Enhance Content Management System and Enlight App Manager solution, helping customers deliver relevant, real-time content across web, mobile, Smart TVs, and set-top boxes.

This partnership enabled measurable improvements in user engagement and subscription growth across multiple clients, all without compromising performance, scalability, or speed to market.

+35%

User Playbacks

+9%

Paying Subscribers

Situation

DIAGNAL regularly works with leading OTT clients to deliver fast, scalable platforms with rich personalization. For new launches and existing roadmaps, DIAGNAL needed a recommendation engine that could be:

Easily integrated across their modular OTT stack
Fast and responsive at scale
Flexible enough to handle varied use cases
Cost-effective without limiting functionality

Requirements

Enable AI-driven content personalization in real-time.
Seamlessly integrate into DIAGNAL’s modular architecture.
Meet a fast deployment timeline across several markets and device types.
Increase user engagement and drive subscriber conversion.
Support a wide range of recommendation scenarios across regions and content types.

Solution

Recombee’s recommendation engine was fully integrated into DIAGNAL’s Enhance Content Management System and Enlight App Manager, to provide fast and flexible personalization across different client platforms.

Real-Time Personalization

Content rails update instantly based on user behavior, preferences, and viewing patterns.

Flexible Use Cases

Recommendations adapted to various needs; episodic content, newly trending titles, and different regional catalogs.

Operator-Friendly Dashboard

Easy-to-use interface enabled efficient tracking of recommendation performance across markets and clients.

Scalable Setup

The integration was built to support rapid reuse across other DIAGNAL OTT projects.

DIAGNAL + Recombee Solution for Video Clients

DIAGNAL offers a streamlined integration of Recombee’s recommendation engine across its OTT platform.

Client apps benefit from a simplified architecture where user interactions and metadata are seamlessly passed from DIAGNAL to Recombee, enabling real-time, AI-driven recommendations with minimal development overhead.

Benefits & Results

Results across selected DIAGNAL OTT clients

+35% in user playbacks
+9% in paying subscribers

Easier performance tracking via Recombee’s operator-friendly dashboard. Ongoing support from Recombee’s team for integration and custom use cases.

Scenarios

Recommended For You

Content Recommendations

On the homepage, DIAGNAL deploys Recombee-powered “Recommended For You” rails across client platforms. These use a hybrid of collaborative filtering and popularity-based models to generate personalized content suggestions from the first session. The row updates instantly after a user’s first interaction, such as clicking a title, and continues to refine based on ongoing activity.

More Like This

Personalized Discovery Through Similar Content

To drive continued exploration and surface relevant content, DIAGNAL-powered apps use Recombee to deliver intelligent “More Like This” recommendations. These suggestions appear on title detail pages and present users with similar shows or movies based on their current selection and viewing history.

The result is increased content engagement and improved user satisfaction, while keeping the viewing experience personalized and intuitive.

Watch Next

Seamless Continuation Post-Playback

To maintain user momentum and support continuous viewing sessions, DIAGNAL-powered apps leverage end-of-playback recommendations powered by Recombee. These suggestions appear automatically after a title finishes playing and are designed to align with the viewer’s taste and recent behavior. This not only supports user retention and longer watch times, but also enhances satisfaction by offering content that feels naturally aligned with what the viewer just finished watching.

Personalized Search

Intelligent Title Discovery

When users search for specific films or shows, DIAGNAL-powered platforms rely on Recombee’s fine-tuned search engine to deliver fast, accurate results. The engine uses real-time popularity signals alongside personalized logic to boost the visibility of the most relevant titles. This helps users find what they’re looking for quickly, while also surfacing unexpected yet fitting suggestions, keeping the overall discovery experience fluid and satisfying.

“The Recombee team has been incredibly helpful and supportive in providing Recommendation solutions for the advanced requirements from our customers. They were hands-on throughout the integration and production stages, ensuring our client was satisfied and the integration was healthy.”

Priyank Mathur

Project Manager & Business Analyst

About Diagnal

DIAGNAL provides modular, multi-device OTT solutions to global media companies. Their platform allows for rapid deployment, flexible configuration, and deep integration with personalization and analytics tools such as Recombee.

Visit Diagnal