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Cross-platforms & Real-Time Content Personalization for Czech Media Leader

Prima Group is one of the strongest media companies in the Czech Republic with an average monthly viewership consisting of nearly 100% of the Czech economically active population. Prima Group broadcasts seven free-to-air television stations and has a wide portfolio of websites.

Recombee's smart content recommendations helped Prima to completely automate their editorial content for multiple platforms (desktop, mobile, HbbTV) and applied recommendations to 55+ different places on their platform (scenarios).

Recombee’s high-tech recommender engine brought a significant increase in the volume of advertising consumed online as well as great results in the number of titles watched by viewers.

+150%
Consumed titles
on the VOD platform
+250%
Heavy users
on the VOD platform
+1,400%
Click-through rate
to HbbTV from Live TV
+220%
Efficiency of deployed campaigns
to HbbTV from Live TV
+10%
Recirculation rate
on CNN Prima News
+300%
CTR
on cross-site recommendations

Situation

  • A very large volume and wide variety of video content available across multiple platforms.
  • Content recommendations made manually predominantly by editorial staff.
  • Desire to improve quality of personalization for millions of monthly visitors.

Requirements

  • Increase the number of viewed titles.
  • Increase the time spend consuming content to maximize advertising offers.
  • Increase recirculation of visitors.
  • Personalized content recommendations for every individual visitor.
  • Personalization across multiple platforms (desktop, mobile, hbbtv).

Solution

  • One database connecting all platforms and domains.
  • Highly personalized content across all platforms.
  • More than 55 different unique scenarios on various platforms.
  • Fully personalized homepage using 5 competing scenarios.
  • Sophistically tailored algorithms to meet the specific requirements for different scenarios.

Benefits & Results

  • +150% in the consumed titles on the VOD platform
  • +250% of heavy users on the VOD platform
  • +1,400% in click-through rate to HbbTV from Live TV
  • +220% in efficiency of deployed campaigns to HbbTV from Live TV
  • +10% in recirculation rate on CNN Prima News
  • +300% in CTR on cross-site recommendations
  • Rise of profit from the advertisement shown across the website including the homepage

Use Cases

VOD Platform prima+

Fully automated real-time personalized rows for every user on VOD platform prima+.

Homepage Recommended

Items to User scenario used for recommending similar content to homepage visitors. Utilizing the default custom model developed specifically for FTV Prima brings higher visitor engagement right from the beginning.

Selected For You

Another Item to User scenario used at the bottom of the homepage. This highly performing custom model utilizes Recombee’s unique collaborative filtering models, analyzing visitors’ behavior online to recommend content that will most likely spark viewers' interest.

Related Series

Items to Item scenario set up specifically for series recommendations. Alongside content and collaborative filtering models, the advanced business rules (e.g., genre similarity booster) have been applied to recommend similar shows by genres such as romance, comedy, or medical drama.

Similar Movies

Another Items to Item scenario uses a custom-developed model with an increased level of randomization (shuffling) to provide recommendations of similar movies for mobile device users.

Online Magazines

Driving traffic between Prima's online magazines through recommendations based on content similarity.

Cross-site Recommendations

Unique interconnection of all FTV Prima platforms including CNN News, Zoom, Cool, Fresh, Ženy, Livings, Femina, Echo24, Doma, and prima+.

LiveTV (HbbTV)

Smart recommendations of titles to click through to the HbbTV interface, where a personalized offer of shows and channels awaits the viewer.

LiveTV Recommendations

Real-time recommendations of HbbTV titles to click-through from the currently watched LiveTV content.

“Our cooperation with Recombee is very fruitful. We are having periodic calls where we are discussing possibilities for adjusting and improving current models to perform better for our use-case and also looking for new places for the deployment of personalized recommendations.

So far, Recombee helped us to increase our CTR on the homepage by 15% and boost video views by 3.5 %. At the moment we discuss recommendations from linear TV to video on demand archive, which can bring our cooperation to even higher level. Highly valued partnership!“

Jan Lajka
Head Of Data & Programmatic, FTV Prima
FTV Prima

About FTV Prima

FTV Prima was established in 1993 as the first commercial Czech TV station. The company currently broadcasts 8 TV channels and 6 radio stations and has a broad portfolio of websites and printed magazines. It is a leader in the Czech market in HbbTV.

Their most popular website iprima.cz is visited by millions of viewer per month, consuming wide range of content, such as daily news, tv series, movies or documentaries.