Homepage recommended
Items to User scenario used for recommending similar content to homepage visitors. Utilizing default custom model developed specifically for FTV Prima brings higher visitor’s engagement right from the beginning.
Prima Group is one of the strongest media companies in the Czech Republic with average monthly viewership consisting of nearly 100% of the Czech economically active population. Prima Group broadcasts seven free-to-air television stations and has a wide portfolio of websites.
Recombee's smart content recommendations helped Prima to completely automate their editorial content for multiple platforms (desktop, mobile, hbbtv) and applied recommendations to 55+ different places on their platform (scenarios).
Recombee’s high-tech recommender engine brought a significant increase in the volume of advertising consumed online.
Items to User scenario used for recommending similar content to homepage visitors. Utilizing default custom model developed specifically for FTV Prima brings higher visitor’s engagement right from the beginning.
Another Item to User scenario used at the bottom of the homepage. This highly performing custom model is utilizing Recombee’s unique collaborative filtering models analyzing visitors’ behavior online to recommend content that will most likely spark the interest of viewers.
Items to Item scenario set up specifically for series recommendations. Alongside content and collaborative filtering models, the advanced business rules (e.g. genre similarity booster) have been applied to recommend similar shows by genres such as romance, comedy, or medical drama.
Another Items to Item scenario using a custom-developed model with an increased level of randomization (shuffling) to provide recommendations of similar movies for mobile device users.
“Our cooperation with Recombee is very fruitful. We are having periodic calls where we are discussing possibilities for adjusting and improving current models to perform better for our use-case and also looking for new places for the deployment of personalized recommendations.
So far, Recombee helped us to increase our CTR on the homepage by 15% and boost video views by 3.5 %. At the moment we discuss recommendations from linear TV to video on demand archive, which can bring our cooperation to even higher level. Highly valued partnership!“
FTV Prima was established in 1993 as the first commercial Czech TV station. The company currently broadcasts 8 TV channels and 6 radio stations and has a broad portfolio of websites and printed magazines. It is a leader in the Czech market in HbbTV.
Their most popular website iprima.cz is visited by millions of viewer per month, consuming wide range of content, such as daily news, tv series, movies or documentaries.