Personalization of Customer Experience Yields Dividends for Kunzmann

Autohaus Kunzmann

In cooperation with our integration partner Complex, Recombee provides product recommendations for one of Germany’s most popular automotive e-commerce sites - Autohaus Kunzmann. The renowned platform has several thousand first places in SERPs as a go-to shop for tuning, interior, original parts, tires, and wheels for renowned car brands. Application of Recombee’s advanced solution based on Complex’s valuable market know-how lead to a significant increase in shopping cart volume and provides fully AI-driven recommendations.

increase in shopping cart volume
and click-through rate

Situation

A high number of interactions.
Customers distracted from their actual interest by other products listed in the online shop.
Kunzmann’s CMS pages consist of a selection of many modules that can be configured and placed freely.

Requirements

Personalization based on user behavior insights and product attributes.
Recommendation of complementary products (cross-sell).
Set the relevance of the respective products and their display order.
Real-time response in large traffic.
Solve the cold start problem.

Solution

Fully AI-driven recommendations in every shop product list - “Recommended for you”
Add-to-cart principle product recommendations to encourage further purchases.
Low-price and price-independent items based on the business rules set by Complex.
Recommending available products from the same category (AMG or Mercedes Benz), that fit user behavior.

Benefits & Results

Shopping cart volume increased by 8%.
The click-through rate increased by 8%.
Overcoming of a cold-start problem.
Activating personalization within 0.4 seconds, avoiding downtimes.
Improvement and extension of customer’s shopping session.

“Recombee is an amazing recommendation engine and its implementation marks the launch of our e-commerce personalization experience. Application of product recommendations is only a starting point for further use cases such as content personalization, car recommendations and personalized search.“

Dennis Ostner

Head of E-commerce, Robert Kunzmann GmbH & Co. KG

About Complex

With 35 years of rich experience in software development, Complex is an internationally renowned strategic business partner based in Aschaffenburg, Germany. Their team specializes in cross-sector e-business strategies, future-oriented trends, and developments. Complex assists their customers in numerous areas starting with analyzing their own processes all the way up to the implementation of the new individual e-commerce solutions and connected ERPs and logistics systems. As Recombee’s partner Complex helps clients to:

Obtain the necessary business insights using a variety of methods.
Make the potential for increasing sales transparent and define the measures required to exploit the potential.
Individual advice on the necessary and best possible business rules for the respective positions where the AI-driven recommendation engine is integrated.
Continuous monitoring of the previously defined KPIs and implementation of optimization cycles to get the most out of every point.

Visit complex-it.de

About Autohaus Kunzmann

Autohaus Kunzmann’s e-shop is one of the most popular automotive car dealer e-commerce platforms in Germany and offers a wide range of products such as tuning, exteriors/interiors, replacement parts & wear parts, tires & wheels and accessories for automotive enthusiasts from reputed brands such as Mercedes-Benz, Brabus, Lorinser, Volkswagen, Smart, and AMG.

Visit kunzmann.de

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