Segundamano is one of the largest online marketplaces in Mexico offering exceptional product diversity. Due to the high number of products available, and the constantly changing content, it was not practical to manually browse and manage each and every recommendation given to consumers. We solved this personalization challenge by providing Segundamano with a high-tech recommender engine built on collaborative filtering-based models.
3x more conversions
SituationRequirements
Solution
The product detail view recommendations take into consideration similar user interactions, purchase history, and different product attributes enhanced by image processing capabilities of Recombee’s solution.
This scenario’s main goal is to show users relevant content while showing users similar products to widen their shopping options.
“Our developers love Recombee documentation as well as quick and valuable technical support. We see Recombee’s “recommendationsToUser“ algorithm as a great option to start offering a personalized experience on our site.”
Segundamano is the largest online classifieds ads platform in Mexico. With its business model similar to Craigslist in the US, Segundamano seeks to be the best meeting point between sellers and buyers allowing them to create mutually beneficial relationships.
Segundamano’s platform offers an array of products such as furniture, electronics, and clothing, as well as real estate ads and job offers. The online marketplace belongs to Adevinta, a Norwegian multinational company that is one of the most ambitious technology and product companies in Europe, serving more than 250 million users worldwide.
