“Hot Feed” (“Home Feed”)
Recombee was tested in an extensive A/B test directly on the user's Home feed, which is the main place where users consume most content.
The A/B test ran for over 50 days and looked at a range of metrics, including those measuring the long-term impact of Recombee on the Home feed.
Recombee has been convincingly proven to optimize not only immediate engagement (CTR, upvotes, session duration) but also long-term user retention and frequency of visits.
Based on the test results, Recombee now powers 100% of the Home feeds of all registered users.