Check out Recombee’s newest features in our blog post. Read Now

Replacing Outdated Recommendation Algorithm With Easy to Integrate Solution Across 5 Media Brands

The next-generation media company, Unfiltered Media Group, LLC, seeks ways in growth markets to create connections with enthusiastic audiences using both print and digital magazines, books, videos, online courses, apps, festivals, and more, with which they have rich experience.

After simple integration, testing, and deployment which took just a couple of hours, Recombee was able to increase click-throughs in time across their 5 different media brands by 50% and improve the user experience and engagement of millions of monthly readers. Recombee is currently deployed on five of their websites and in the 17 different user experience points (scenarios).

Download Case Study (PDF)
50%
Increase in CTR

Situation

  • Use of general recommendation algorithm.
  • Millions of monthly readers.
  • 5 different media brands.

Requirements

  • Recommender engine able to provide both product and content recommendations.
  • Personalization of periodical emails sent to the customers.
  • Customized homepage with top-notch recommendations.
  • A fully personalized experience for every individual reader.

Solution

  • Use of different models for both content and product recommendations.
  • Unique recommendation scenarios on each brand’s homepage.
  • Personalization of periodically sent emails.
  • Recommendation of trending articles.

Benefits & Results

  • 50% increase in click-throughs.
  • Improvement of user satisfaction.
  • Increase of average time spent.

Scenarios

For You

This Items to User scenario is using logic type called recombee:default to personalize the offer of the articles on the homepage of the Brewing Industry Guide magazine.

Application of business rules to filter out specific items and boost recently published items provides a special experience to every single customer.

Business Articles For You

The main goal of this Items to User scenario using recombee:default logic is to deliver personalized content for every individual visitor of the Craft Beer & Brewing homepage.

Beer Reviews

recombee:default logic used for Items to Item recommendations situated on the right side of the Craft Beer & Brewing homepage.

For You

Items to User homepage scenario used for cross-posting between three different media brands - Spin Off, PieceWork, and Handwoven.

This ultimately led to spreading the traffic between all of those sites and an increase in user engagement.

More For You

Every time PieceWork’s potential customer clicks on the desired product and gets himself to the detailed view page, the Items to User default scenario is used at the bottom of the site to recommend other relevant products.

Other Articles for You

Craft Beer & Brewing is periodically sending newsletters to their subscribers with exclusive content using Items to User recommendations and recombee:default logic.

At the bottom of those emails, you can find other interesting articles specifically tailored for every individual recipient.

Trending Articles

This scenario is used at the bottom of every AMP article (mobile). Using the recombee:popular logic, the main goal of those Items to User recommendations is to offer currently popular or widely discussed content.

“Prior to Recombee, we used a general recommendation algorithm based on popularity and date published. Since moving our recommendation system to Recombee, we’ve seen a 50% increase in click-through across our 5 media brands (millions of readers per month). Recombee was easy to integrate, test, and deploy within just a couple of hours.“

Haydn Strauss
Chief Operations Officer at Unfiltered Media Group
Unfiltered Media Group

About Unfiltered Media Group

The Unfiltered Media Group is channel-agnostic. Through print, digital, and social media they reach demographically diverse buyers by developing media brands and products that resonate with today's consumers on every relevant platform.

Recombee is the go-to recommender engine for Craft Beer & Brewing Magazine, Brewing Industry Guide, and Long Thread Media (Handwoven, PieceWork, and Spin Off).

Visit Unfiltered Media Group