# Real-Time Analytics & Insights > Source: https://www.recombee.com/real-time-analytics-insights > For the complete site index, see [llms.txt](/llms.txt). To integrate Recombee, see the developer documentation at https://docs.recombee.com/llms.txt. Real-Time # Analytics & Insights Know How Your Recommendations Perform [Start Free ->](https://admin.recombee.com/sign-up) [Request Demo](https://www.recombee.com/request-demo) ## Track Everything. Miss Nothing. ![An Insights report shown as Chart in the Admin UI](https://www.recombee.com/img/insights/chart.png) Key Features ## Deep Dive Into User Behavior Data ### Real-time Data Access data updated in near real time to quickly assess the impact of changes to your Scenarios and their settings. Unlock the power of data with Real-Time Analytics & Insights. The Insights section within the Admin UI provides a range of predefined and fully customizable reports, allowing you to monitor how users engage with recommendations and your platform. This transparency enables **close tracking of the recommender’s performance**, user engagement metrics, and organic interactions. Experience the benefits of data updated in near real-time, so you can swiftly assess the impact of any changes made to Scenarios or their settings. With Real-Time Data, you can: * **See Results Within a Second:** new recommendations and interactions are taken into account in less than a second * **Get Instant Feedback:** see what every change to a Scenario does right away, instead of waiting for tomorrow’s report * **Watch the Recommender at Work:** transparent, close monitoring of its behavior, user engagement details, and organic interactions [Explore More About Insights ->](https://www.recombee.com/blog/insights-the-next-level-of-analytics-in-recombee-ui) ### Library of Insights Get started with a curated library of visualizations for common analytical use cases. Use them as they are or customize them to explore your data in more detail. Explore our curated **library of visualizations**, designed for common analytical use cases. These visualizations are ready to use, while still offering flexibility for adjustments and deeper exploration. With the Library of Insights, you can: * **See What Gets Recommended:** the most recommended items in each place you show recommendations * **Know Your Categories:** which categories the recommended items belong to * **Follow the Revenue:** how the revenue from recommendations is distributed among your affiliate partners * **Check Your Business Rules:** whether boosting your original content reaches most users [Explore More About Insights ->](https://www.recombee.com/blog/insights-the-next-level-of-analytics-in-recombee-ui) ### Custom Insights Create tailored charts, tables, and top-item reports using flexible data slicing, filters, and compound metrics. Focus on the KPIs that matter most to your business and make more informed decisions. **Easily create a variety of visualizations and report types**, including charts, tables, and top items. Agile data slicing, selective filtering, and compound metrics calculations enable tailored insights. In harmony with Recombee’s robust customization features, the Insights module empowers you to **focus on your unique KPIs**, enabling informed and strategic decision-making. With Custom Insights, you can: * **Measure Any Interaction:** recommended items, detail views, purchases, cart additions, view portions, and more * **Zoom In:** filter to a specific Scenario, a category, or even a particular Item or User * **Break It Down:** split by scenarios, categories, affiliate partners, brands, and more * **Track Your Own KPIs:** compound metrics built around what matters to your business, not just click-through rate [Explore More About Insights ->](https://www.recombee.com/blog/insights-the-next-level-of-analytics-in-recombee-ui) ### A/B Testing Use Insights metrics to compare recommendation strategies, measure their impact, and identify the best-performing configuration. Use Insights metrics in A/B Tests to **compare recommendation strategies** and identify the best-performing configuration. Run an experiment within any Scenario and automatically split traffic between the current configuration, the Control, and one or more Variants. With A/B Testing, you can: * **Test on Your KPIs:** compare on any Insights metric that matters to you, not just click-through rate * **Test Every Change:** compare different Logics and their settings, Filters, Boosters, and Constraints on real users * **Know the Winner:** clear reports show the improvement over the Control, statistical significance, and the probability that each Variant will outperform the others * **Roll Out With Confidence:** ship optimizations backed by real user behavior, not guesswork That’s how [The Telegraph](https://www.recombee.com/case-studies/the-telegraph) proved a **+35% CTR uplift** on article pages vs. a competing solution. ## Data Sources, Filters, and Splits The Building Blocks of Deeper Insights * ### Data Sources Explore a wide range of data sources and metrics, from recommended items and user interactions to generated profit, video watch time, and more. * ### Filters Narrow your analysis to a specific recommendation box (Scenario), Item category, catalog property, or individual Item or User. * ### Splits Break down your data by different fields to identify top-performing Scenarios, categories, affiliate partners, brands, and more. ## Personalization Powerhouse works best as a whole. [![](https://www.recombee.com/img/homepage/recommendations.png)Real-TimeRecommendations->](https://www.recombee.com/real-time-recommendations) [![](https://www.recombee.com/img/homepage/search.png)PersonalizedSemantic Search->](https://www.recombee.com/personalized-semantic-search)