# Data & Results | How It Works

> Source: https://www.recombee.com/how-it-works/data-and-results

> For the complete site index, see [llms.txt](/llms.txt). To integrate Recombee, see the developer documentation at https://docs.recombee.com/llms.txt.

How It Works

[Data & Results](https://www.recombee.com/how-it-works/data-and-results)
[AI & Machine Learning](https://www.recombee.com/how-it-works/ai-and-machine-learning)
[Performance at Scale](https://www.recombee.com/how-it-works/performance-at-scale)

Data & ResultsAI & Machine LearningPerformance at Scale

Learn

# Data & Results

Recommendations are based on the provided data. The two most important types of data are the **catalog** & the **interaction data**.

* **Catalog** \- information about the content or products you want to recommend (e.g. title, categories, description, images, etc.).
* **Interaction Data** \- what a user has viewed, watched, purchased, etc.

![](https://www.recombee.com/img/how-it-works/schema-how-it-works.svg)

## Catalog

### Item Properties

Describe the items that you want to recommend.

* Categories
* Text Description
* Images
* Labels
* Genres
* Expiration Date
* Destination
* Age Restriction
* Geo Location
* and more

### User Properties

Describe your users.

* Gender
* Language
* Age
* Subscription
* Registration date
* and more

## Interactions

### Live Interactions

Interactions between Users and Items are the most important data for the recommender system.

Various Interaction Types

* Views
* Purchases
* Cart Additions
* Ratings (Likes)
* Bookmark
* View Portions

### Interaction History (Optional)

## Data Processing

### Recombee Processes the Ingested Data Instantly in Real-Time

Thanks to our innovative incremental training of the models, new interactions and new content are taken into consideration within milliseconds.

### Machine Learning (ML)

To come with the best performing recommendations and search, Recombee uses a **huge portfolio of the ML and AI techniques**.

* Collaborative filtering algorithms
* Content-based algorithms
* Reinforcement learning algorithms
* and many more
[Explore More About Machine Learning And AI](https://www.recombee.com/how-it-works/ai-and-machine-learning)

Scenario

## Configuration

### Recombee offers **unprecedented configurability** of the resulting recommendations and search results.

**For each place where you show the recommendations, you can specify:**

* The behavior of the recommendation model
* What content/products can be recommended
* What content/products shall be boosted in the recommendations

... and more, to align the recommendations with **your product vision**.

[Explore More About Scenario Settings](https://www.recombee.com/features/full-control-with-scenario-settings)

## Showing Results

You can personalize the whole user experience.

### Personalization is often applied to

* Homepage rows
* Full-text search
* Product/Content detail
* Watch/Read next
* Personal feed
* Email campaigns

### Recombee empowers you to implement advanced use cases like

* Personalizing the order of rows or sections on the homepage
* Recommending specific categories or brands
* Suggesting artists or albums based on songs previously listened to

Sending data and requesting recommendations is made easy thanks to our

[![](https://www.recombee.com/img/how-it-works/api.png)Clear APIExplore](https://www.recombee.com/features/integration)
[![](https://www.recombee.com/img/how-it-works/sdks.png)SDKsExplore](https://www.recombee.com/features/integration#sdks)
[![](https://www.recombee.com/img/how-it-works/widgets.png)No-Code WidgetsExplore](https://www.recombee.com/features/integration#html-widgets)

[Read More About Integration](https://www.recombee.com/features/integration)

![](https://www.recombee.com/img/how-it-works/insights-point.svg)

## Analyzing Results

### Insights provides targeted control over your unique KPIs, enabling informed, strategic decisions.

Insights analytics section in the Admin UI offers various **predefined and fully customizable reports** to track how users interact with recommendations and your platform.

[Explore Insights](https://www.recombee.com/features/real-time-analytics-insights)

## Read Next

[![](https://www.recombee.com/img/how-it-works/ai-and-machine-learning.png)AI & Machine LearningUncover the cutting-edge technologies we use to power your personalized recommendations.Explore ->](https://www.recombee.com/how-it-works/ai-and-machine-learning)
[![](https://www.recombee.com/img/how-it-works/performance-at-scale.png)Performance at ScaleFind out how we ensure rapid delivery of recommendations, regardless of traffic volume.Explore ->](https://www.recombee.com/how-it-works/performance-at-scale)