# Real-Time Analytics & Insights | Features

> Source: https://www.recombee.com/features/real-time-analytics-insights

> For the complete site index, see [llms.txt](/llms.txt). To integrate Recombee, see the developer documentation at https://docs.recombee.com/llms.txt.

[Features](https://www.recombee.com/features)

[Recommendations & Search](https://www.recombee.com/features/recommendations-search)

[Real-Time Analytics & Insights](https://www.recombee.com/features/real-time-analytics-insights)
* [Real-Time Data](#real-time-data)
* [Library of Insights](#library-of-insights)
* [Custom Insights](#custom-insights)
* [A/B Testing](#ab-testing)

[Full Control with Scenario Settings](https://www.recombee.com/features/full-control-with-scenario-settings)

[Business Rules](https://www.recombee.com/features/business-rules)

[Integration](https://www.recombee.com/features/integration)

[Scalability](https://www.recombee.com/features/scalability)

Recommendations & SearchReal-Time Analytics & InsightsFull Control with Scenario SettingsBusiness RulesIntegrationScalability

Real-Time Analytics & Insights

# Real-Time Analytics & Insights

Unlock the power of data with Real-Time Analytics & Insights. The Insights section within the Admin UI provides a range of predefined and fully customizable reports, allowing you to monitor how users engage with recommendations and your platform. This transparency enables **close tracking of the recommender's performance,** user engagement metrics, and organic interactions.

## Real-Time Data

Experience the benefits of data updated in near real-time, so you can swiftly assess the impact of any changes made to Scenarios or their settings.

## Library of Insights

![](https://www.recombee.com/img/features/insights-recombee-library.png)

Explore our curated library of visualizations, designed for common analytical use cases. These visualizations are ready to use, while still offering flexibility for adjustments and deeper exploration.

## Custom Insights

![](https://www.recombee.com/img/features/insights-custom-insight.png)

**Easily create a variety of visualizations and report types,** including stacked and line charts, as well as tables. Agile data slicing, selective filtering, and compound metrics calculations enable tailored insights.

In harmony with Recombee's robust customization features, the Insights module empowers you to **focus on your unique KPIs,** enabling informed and strategic decision-making.

[Explore More About Insights](https://www.recombee.com/blog/insights-the-next-level-of-analytics-in-recombee-ui)

## A/B Testing

![](https://www.recombee.com/img/features/insights-ab-testing.png)

Use Insights metrics in A/B Tests to compare recommendation strategies and identify the best-performing configuration.

[Read More](https://www.recombee.com/features/full-control-with-scenario-settings#ab-testing)

## Explore More

[![Recommendations & Search](https://www.recombee.com/img/features/recommendations-search.png)Recommendations & Search](https://www.recombee.com/features/recommendations-search)
[![Full Control with Scenario Settings](https://www.recombee.com/img/features/full-control-with-scenario-settings.png)Full Control with Scenario Settings](https://www.recombee.com/features/full-control-with-scenario-settings)