# How do recommendation objectives get defined for a specific platform and its individual use cases? | FAQ

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# How do recommendation objectives get defined for a specific platform and its individual use cases?

Recommendation objectives for a specific platform are typically defined through careful analysis of user needs, business requirements, and strategic goals, emerging from stakeholder discussions, user research, and business strategy sessions. **Multiple stakeholders with potentially conflicting interests - including users, content creators, editors, and the business - must be identified and balanced.** Effective optimization seeks to align these competing interests rather than serve any single party exclusively. This means objective-setting is fundamentally a cross-functional process, not a purely technical one, and should involve product, strategy, and busienss teams.

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