# Can recommendation systems be used to convert free users into paying subscribers? | FAQ

> Source: https://www.recombee.com/faq/can-recommendation-systems-be-used-to-convert-free-users-into-paying

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# Can recommendation systems be used to convert free users into paying subscribers?

Yes. Recommendation systems can be explicitly optimized for subscription conversion, not just engagement. For free-tier users on subscription-based platforms, **recommending highly relevant content that exists beyond the paywall** is a documented strategy to drive conversion. This makes the recommendation engine a direct revenue tool rather than purely a retention mechanism. Product teams building freemium content platforms should treat conversion rate for free-to-paid users as a first-class objective when configuring or evaluating their recommendation system, alongside traditional engagement metrics like session duration or content completion.

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