# Personalized Listing to Skyrocket Buy Actions & CTOR

> Source: https://www.recombee.com/case-studies/crexi

> For the complete site index, see [llms.txt](/llms.txt). To integrate Recombee, see the developer documentation at https://docs.recombee.com/llms.txt.

[Success Stories](https://www.recombee.com/case-studies)

# Personalized Listings for the Fastest-Growing Commercial Real Estate Marketplace

Crexi

[Real Estate](https://www.recombee.com/domains/real-estate)

[Product Recommendations](https://www.recombee.com/product-recommendations)

![](https://www.recombee.com/img/case-studies/crexi.png)

Crexi is a **leading technology platform** streamlining the commercial real estate transaction process by connecting buyers, sellers, brokers, and tenants.

It offers a **centralized marketplace** for property listings, deal management, data analysis, and marketing, **improving efficiency** and facilitating data-driven **decision-making in the industry.**

Recombee **improved** Crexi's platform **on multiple touchpoints** through personalized property suggestions, emailing campaigns, and sophisticated search results **improving** overall **user experience and customer satisfaction.**

+40%

In buy actions from the recommended properties

+10%

In buy actions from the search results

+178%

In CTOR from the personalized emails

### Situation

* The growing user base of buyers, brokers, and tenants  
   * 20,000,000+ active users
* The growing inventory of commercial properties  
   * 316,000+ spaces for **lease**  
   * 165,000+ properties for **sale**
* Increasing competition & need for differentiation

### Requirements

* The capability of handling a large volume of attributes, users, and interactions, ensuring a seamless experience as the platform grows.
* Adaptability to users' changing preferences and behaviors in real-time.
* Matching users to the most relevant properties/spaces using their site activity.
* Ability to integrate and process diverse data sources.

### Solution

A complex and diverse ensemble of incrementally-trained recommendation models to **satisfy both the buyers and sellers.**

* Collaborative Filtering
* Content-Based models
* Utilizing the latest deep-learning approaches
* Reinforcement Learning (Contextual Bandits)

Development of multiple **ReQL geographical functions** to exactly match Crexi's product vision and expectations for search behavior.

* Geographical Points, Polygons, and Radii
* Geographical Containment

**Optimization for multiple diverse “buy actions”** including:

* “Contact Broker”,
* “Submit an Offer”,
* “Download OM\*”,
* “Request Due Diligence”, and others.

\*Offering memorandum is a key legal document used in the private placement of commercial real estate.

### Benefits & Results

* **Similar Properties Personalization**  
   * **40% increase** in buy actions from the recommended properties
* **Search Personalization**  
   * **10% increase** in buy actions from the search results
* **Emailing**  
   * **178% increase** in click-to-open rate (CTOR) from the personalized emails  
   * **14% increase** in lease actions from users who received the personalized emails

### Scenarios

![crexi](https://www.recombee.com/img/case-studies/scenarios/crexi-1.png)

#### Similar Properties/Spaces

An **automatically curated list of similar listings** that closely match the currently shown property and user’s requirements.

By leveraging **advanced machine learning algorithms,** the system analyzes various data points, such as location, property type, price range, etc. to provide precise recommendations.

**+40%** in buy actions from the recommended properties

![crexi](https://www.recombee.com/img/case-studies/scenarios/crexi-2.png)

#### Search Personalization

Recombee, when integrated with real-time filtering based on **arbitrarily created spherical polygons** represented by geographical coordinates, can provide personalized recommendations tailored to client’s preferences and requirements.

**Every single movement** of the map, zooming in or adjusting the filter, leads to a **completely new personalized list** of commercial properties.

This results in an enhanced user experience that combines precise search areas with dynamically generated, **relevant property suggestions.**

**+10%** in buy actions from the search results

![crexi](https://www.recombee.com/img/case-studies/scenarios/crexi-3.png)

#### Recommended Properties

Email marketing campaigns are an essential tool to reach out to prospective clients and maintain connections with existing ones.

Delivering a personalized, targeted list of properties and spaces that resonate with the recipient's needs by **utilizing customer data from the website,** such as preferences and search behavior.

**+178%** in click-to-open rate (CTOR) from the personalized emails

**+14%** in lease actions from users who received the personalized emails

“Our collaboration with Recombee has supported our platform's capabilities through its intelligent personalization algorithms and sophisticated search results. Our customers now receive highly relevant property recommendations that cater to their specific needs, with one notable email campaign seeing a 178% uplift in CTOR.  
  
 Their commitment to excellence is evident in the 40% increase in listing engagements on our platform, contributing to our growth in the competitive real estate market. The team at Recombee is responsive, professional, and puts in the effort to ensure that our unique business model is supported.”

![Larkin Magner](https://www.recombee.com/img/case-studies/testimonials/crexi-1.png)

**Larkin Magner**

Director of Product Management at Crexi

![Crexi](https://www.recombee.com/img/logos/crexi.svg)

### About Crexi

Commercial Real Estate Exchange, Inc. (Crexi) is revolutionizing how commercial real estate professionals transact by **accelerating deal velocity** and **democratizing access to properties** and industry data.

The marketplace has been **transforming the industry since 2015,** creating a hub for stakeholders to market, analyze, and trade commercial property.

With **millions of users** and **over 400,000 active commercial listings,** Crexi is the **fastest-growing** commercial real estate marketplace in the world.

[Visit Crexi](https://www.crexi.com/)

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