# Personalization | Blog > Source: https://www.recombee.com/blog/personalization > For the complete site index, see [llms.txt](/llms.txt). To integrate Recombee, see the developer documentation at https://docs.recombee.com/llms.txt. # Blog ## Personalization [All](https://www.recombee.com/blog) [Recommendation Engine](https://www.recombee.com/blog/recommendation-engine) [Personalization](https://www.recombee.com/blog/personalization) [Integrations](https://www.recombee.com/blog/integrations) [New Features](https://www.recombee.com/blog/new-features) [Partnerships](https://www.recombee.com/blog/partnerships) [Company News](https://www.recombee.com/blog/company-news) [![](https://www.recombee.com/img/blog/new-feature-ab-testing.png)](https://www.recombee.com/blog/new-feature-ab-testing) ### [New Feature: A/B Testing](https://www.recombee.com/blog/new-feature-ab-testing) Personalization is never finished. Every change to your recommendation strategy raises new questions. Should you boost fresh content? Change used Logic? Introduce new filters? ![](https://www.recombee.com/img/blog/authors/annapetr.png) Violeta Milarova Aug 14, 2026 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/mid-year-roundup-2026-so-far.png)](https://www.recombee.com/blog/mid-year-roundup-2026-so-far) ### [Mid-Year Roundup: 2026 So Far](https://www.recombee.com/blog/mid-year-roundup-2026-so-far) The digital world continues to change at an incredible pace. As technology evolves and user expectations keep rising, creating experiences that feel relevant has never been more important. ![](https://www.recombee.com/img/blog/authors/annapetr.png) Violeta Milarova Jul 20, 2026 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/a-2025-research-retrospective.png)](https://www.recombee.com/blog/a-2025-research-retrospective) ### [A 2025 Research Retrospective](https://www.recombee.com/blog/a-2025-research-retrospective) In 2025, I became Head of Research at Recombee. I knew it would be a challenge: and I wasn’t wrong. Recombee is a leader in recommendation-as-a-service, with thousands of clients... ![](https://www.recombee.com/img/blog/authors/rodrigoalves.png) Rodrigo Alves Jan 29, 2026 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/looking-back-at-2025.png)](https://www.recombee.com/blog/looking-back-at-2025) ### [Looking Back at 2025](https://www.recombee.com/blog/looking-back-at-2025) 2025 marked 10 years of Recombee. A decade of building personalization from first principles, shaped by research, real-world deployments, and close collaboration with partners across industries. ![](https://www.recombee.com/img/blog/authors/annapetr.png) Violeta Milarova Jan 20, 2026 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/product-highlights-from-2025.png)](https://www.recombee.com/blog/product-highlights-from-2025) ### [Product Highlights from 2025](https://www.recombee.com/blog/product-highlights-from-2025) In 2025, we focused on making advanced personalization easier to implement, scale, and maintain across products and platforms. Here’s a look at the key product updates we released last year. ![](https://www.recombee.com/img/blog/authors/ondrejfiedler.png) Ondrej Fiedler Jan 08, 2026 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/ai-news-and-outlook-for-2026.png)](https://www.recombee.com/blog/ai-news-and-outlook-for-2026) ### [AI News and Outlook for 2026](https://www.recombee.com/blog/ai-news-and-outlook-for-2026) Here’s what caught my attention in AI research lately, and where things might be heading in 2026\. After 25+ years in this field, the pace has gotten hard to keep up with. I’m trying to make sense of... ![](https://www.recombee.com/img/blog/authors/pavelkordik.png) Pavel Kordik Dec 17, 2025 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/modern-recommender-systems-part-3-objectives.png)](https://www.recombee.com/blog/modern-recommender-systems-part-3-objectives) ### [Modern Recommender Systems - Part 3: Objectives](https://www.recombee.com/blog/modern-recommender-systems-part-3-objectives) Learning objectives of recommender systems and personalized search. ![](https://www.recombee.com/img/blog/authors/pavelkordik.png) Pavel Kordik Sep 03, 2025 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/the-building-blocks-of-privacy-friendly-personalization.png)](https://www.recombee.com/blog/the-building-blocks-of-privacy-friendly-personalization) ### [The Building Blocks of Privacy-Friendly Personalization](https://www.recombee.com/blog/the-building-blocks-of-privacy-friendly-personalization) Personalization can be achieved without compromising user privacy. While many personalization systems have historically relied on practices now considered intrusive, like... ![](https://www.recombee.com/img/blog/authors/annapetr.png) Violeta Milarova Aug 07, 2025 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/no-code-search-widget-personalized-powerful-effortless.png)](https://www.recombee.com/blog/no-code-search-widget-personalized-powerful-effortless) ### [No-Code Search Widget: Personalized, Powerful, Effortless](https://www.recombee.com/blog/no-code-search-widget-personalized-powerful-effortless) At Recombee, we don't just excel at recommendations – we provide powerful full-text search capabilities too. Our Quick, No-Code Search Widget exemplifies this, offering a seamless... ![](https://www.recombee.com/img/blog/authors/ondrejfiedler.png) Ondrej Fiedler Jul 25, 2025 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/how-regionalization-based-recommendations-can-improve-your-operations.png)](https://www.recombee.com/blog/how-regionalization-based-recommendations-can-improve-your-operations) ### [How Regionalization-Based Recommendations Can Improve Your Operations](https://www.recombee.com/blog/how-regionalization-based-recommendations-can-improve-your-operations) From ancient trade routes to modern urban planning, geography has consistently shaped human decisions and opportunities. Today, in the world of online business and personalized recommendations... ![](https://www.recombee.com/img/blog/authors/rodrigoalves.png) Rodrigo Alves Jul 18, 2025 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/shield-the-universal-framework-making-ai-search-safer-for-everyone.png)](https://www.recombee.com/blog/shield-the-universal-framework-making-ai-search-safer-for-everyone) ### [SHIELD: The Universal Framework Making AI Search Safer for Everyone](https://www.recombee.com/blog/shield-the-universal-framework-making-ai-search-safer-for-everyone) Imagine searching for "glass tubing" and getting recommendations for drug manufacturing equipment. As AI-powered search becomes ubiquitous — from online marketplaces to social networks... ![](https://www.recombee.com/img/blog/authors/pavelkordik.png) Pavel Kordik Jun 24, 2025 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/making-recommendations-fairer-a-new-way-to-guarantee-exposure-for-all.png)](https://www.recombee.com/blog/making-recommendations-fairer-a-new-way-to-guarantee-exposure-for-all) ### [Making Recommendations Fairer: A New Way to Guarantee Exposure for All](https://www.recombee.com/blog/making-recommendations-fairer-a-new-way-to-guarantee-exposure-for-all) As recommender systems become more widespread across digital platforms, concerns around fairness are coming to the forefront. Standard relevance-based ranking techniques, while effective... ![](https://www.recombee.com/img/blog/authors/rodrigoalves.png) Rodrigo Alves Apr 29, 2025 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/build-vs-buy-deciding-the-best-approach-for-your-recommender-system.png)](https://www.recombee.com/blog/build-vs-buy-deciding-the-best-approach-for-your-recommender-system) ### [Build vs. Buy: Deciding the Best Approach for Your Recommender System](https://www.recombee.com/blog/build-vs-buy-deciding-the-best-approach-for-your-recommender-system) When it comes to deciding between buying a recommender system and building one from scratch, the choice isn’t always straightforward. Both options come with their own set of pros and cons... ![](https://www.recombee.com/img/blog/authors/annapetr.png) Violeta Milarova & Ondrej Fiedler Mar 14, 2025 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/are-you-here-to-stay-unraveling-the-dynamics-of-stable-and-curious-audiences-in-web-systems.png)](https://www.recombee.com/blog/are-you-here-to-stay-unraveling-the-dynamics-of-stable-and-curious-audiences-in-web-systems) ### [Are You Here to Stay? Unraveling the Dynamics of Stable and Curious Audiences in Web Systems](https://www.recombee.com/blog/are-you-here-to-stay-unraveling-the-dynamics-of-stable-and-curious-audiences-in-web-systems) Why do influencers frequently request their subscribers to enable all notifications for their channels? This practice stems from their awareness that not all subscribers are regular... ![](https://www.recombee.com/img/blog/authors/rodrigoalves.png) Rodrigo Alves Mar 03, 2025 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/recombee-research-2024.png)](https://www.recombee.com/blog/recombee-research-2024) ### [Recombee Research 2024](https://www.recombee.com/blog/recombee-research-2024) Recombee has always been deeply connected to academia, with four of our six co-founders holding Ph.D. degrees. Over the years, our investment in research has grown alongside our company and the increasing demand for advanced features in the market. ![](https://www.recombee.com/img/blog/authors/rodrigoalves.png) Rodrigo Alves Feb 23, 2025 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/key-trends-in-news-and-media-for-2025-and-the-role-of-ai-powered-solutions.png)](https://www.recombee.com/blog/key-trends-in-news-and-media-for-2025-and-the-role-of-ai-powered-solutions) ### [Key Trends in News & Media for 2025 and the Role of AI-Powered Solutions](https://www.recombee.com/blog/key-trends-in-news-and-media-for-2025-and-the-role-of-ai-powered-solutions) The way news is produced, delivered, and consumed keeps shifting, and as we move through 2025, a few big changes have become impossible to ignore. ![](https://www.recombee.com/img/blog/authors/annapetr.png) Gabriela Takacova & Violeta Milarova Feb 20, 2025 Personalization [![](https://www.recombee.com/img/blog/2024-wrap-up.png)](https://www.recombee.com/blog/2024-wrap-up) ### [2024 Wrap-Up](https://www.recombee.com/blog/2024-wrap-up) As we wrap up 2024, let’s take a moment to celebrate the milestones we’ve achieved together. Your collaboration and feedback have been at the heart of our progress. Here’s a quick recap of last year’s highlights. ![](https://www.recombee.com/img/blog/authors/annapetr.png) Violeta Milarova Jan 27, 2025 New Features Personalization [![](https://www.recombee.com/img/blog/celestial-tiger-entertainment-launches-new-chinese-movie-app-cmgo-with-diagnal.png)](https://www.diagnal.com/cmgo/) ### [Celestial Tiger Entertainment launches new Chinese Movie app, CMGO, with DIAGNAL](https://www.diagnal.com/cmgo/) With Recombee’s AI-powered recommendation engine working with DIAGNAL Enhance, CMGO serves up personalised experiences for each viewer, driving engagement for the service. ![](https://www.recombee.com/img/blog/authors/diagnal.png) Diagnal Nov 14, 2024 Personalization Partnerships [![](https://www.recombee.com/img/blog/video-recommendations-made-easy-integrating-axinom-mosaic-with-recombee.png)](https://www.axinom.com/webinar/video-backends-with-recommendations) ### [Video Recommendations Made Easy: Integrating Axinom Mosaic with Recombee](https://www.axinom.com/webinar/video-backends-with-recommendations) In this webinar we look into building a data-driven video backend geared towards personalized video recommendations, integration with Axinom Mosaic, and how to transform user experiences on streaming platforms. ![](https://www.recombee.com/img/blog/authors/grigorygrin.png) Grigory Grin (Axinom) Sep 09, 2024 Personalization Partnerships [![](https://www.recombee.com/img/blog/recombee-partners-with-axinom-to-enhance-video-streaming-experiences.png)](https://www.recombee.com/blog/recombee-partners-with-axinom-to-enhance-video-streaming-experiences) ### [Recombee Partners With Axinom to Enhance Video Streaming Experiences](https://www.recombee.com/blog/recombee-partners-with-axinom-to-enhance-video-streaming-experiences) This collaboration is set to introduce a new era of personalized and engaging digital user experiences. ![](https://www.recombee.com/img/blog/authors/janvaluch.png) Jan Valuch Mar 20, 2024 Partnerships Personalization [![](https://www.recombee.com/img/blog/modern-recommender-systems-part-2-data.png)](https://www.recombee.com/blog/modern-recommender-systems-part-2-data) ### [Modern Recommender Systems - Part 2: Data](https://www.recombee.com/blog/modern-recommender-systems-part-2-data) Data used by modern recommenders and how we can measure progress towards goals. ![](https://www.recombee.com/img/blog/authors/pavelkordik.png) Pavel Kordik Mar 07, 2024 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/recombee-real-time-ai-recommendations-as-the-new-destination-in-segment.png)](https://www.recombee.com/blog/recombee-real-time-ai-recommendations-as-the-new-destination-in-segment) ### [Recombee Real-Time AI Recommendations as the New Destination in Segment](https://www.recombee.com/blog/recombee-real-time-ai-recommendations-as-the-new-destination-in-segment) Segment has enabled its users to enjoy Recombee personalization services without the need to leave their platform and with minimum coding involved. With a few simple clicks, domains using Segment can upgrade their services to maximize the digital experience for their customers. ![](https://www.recombee.com/img/blog/authors/adelasloupenska.png) Adela Sloupenska Mar 05, 2024 Personalization Integrations Partnerships [![](https://www.recombee.com/img/blog/is-this-comment-useful-enhancing-personalized-recommendations-by-considering-user-rating-uncertainty.png)](https://www.recombee.com/blog/is-this-comment-useful-enhancing-personalized-recommendations-by-considering-user-rating-uncertainty) ### [Is This Comment Useful? Enhancing Personalized Recommendations by Considering User Rating Uncertainty](https://www.recombee.com/blog/is-this-comment-useful-enhancing-personalized-recommendations-by-considering-user-rating-uncertainty) Picture this: you're on the hunt for the perfect new smartphone, browsing through your favourite online electronics store. The online store’s recommendation engine pops up with what it thinks could be your possible next gadget love... ![](https://www.recombee.com/img/blog/authors/rodrigoalves.png) Rodrigo Alves Mar 01, 2024 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/recombeelabs-2023-research-publications.png)](https://www.recombee.com/blog/recombeelabs-2023-research-publications) ### [Recombeelab's 2023 Research Publications](https://www.recombee.com/blog/recombeelabs-2023-research-publications) Recombeelab, a joint research laboratory of Recombee and the Faculty of Information Technology at the Czech Technical University in Prague, experienced a highly productive year in 2023, publishing a series of insightful and impactful papers in the field of recommendation systems. ![](https://www.recombee.com/img/blog/authors/rodrigoalves.png) Rodrigo Alves Jan 19, 2024 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/ai-news-and-outlook-for-2024.png)](https://www.recombee.com/blog/ai-news-and-outlook-for-2024) ### [AI News and Outlook for 2024](https://www.recombee.com/blog/ai-news-and-outlook-for-2024) We look at the most interesting research directions and assess the state of knowledge in key areas of AI. We'll also estimate future developments in 2024 so you know what to prepare for. ![](https://www.recombee.com/img/blog/authors/pavelkordik.png) Pavel Kordik Jan 16, 2024 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/ai-assistants-know-your-preferences-even-better-than-you-do.png)](https://www.recombee.com/blog/ai-assistants-know-your-preferences-even-better-than-you-do) ### [AI Assistants Know Your Preferences, Even Better Than You Do](https://www.recombee.com/blog/ai-assistants-know-your-preferences-even-better-than-you-do) Recommender systems and ethical controversies ![](https://www.recombee.com/img/blog/authors/pavelkordik.png) Pavel Kordik Nov 23, 2023 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/the-ai-revolution-in-the-media-industry.png)](https://www.recombee.com/blog/the-ai-revolution-in-the-media-industry) ### [The AI (R)Evolution in the Media Industry](https://www.recombee.com/blog/the-ai-revolution-in-the-media-industry) In today's digital age, personalization has become the cornerstone of the media industry. Whether it's tailoring content recommendations, refining marketing strategies, or enhancing user experiences... ![](https://www.recombee.com/img/blog/authors/annapetr.png) Anna Dolezelova & Petr Popov Oct 23, 2023 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/modern-recommender-systems-part-1-introduction.png)](https://www.recombee.com/blog/modern-recommender-systems-part-1-introduction) ### [Modern Recommender Systems - Part 1: Introduction](https://www.recombee.com/blog/modern-recommender-systems-part-1-introduction) How machine learning methods simplify item discovery and search. ![](https://www.recombee.com/img/blog/authors/pavelkordik.png) Pavel Kordik Apr 17, 2023 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/explaining-recommender-systems-to-product-owners.png)](https://pavelkordik.substack.com/p/explaining-recommender-systems-to) ### [Explaining Recommender Systems to Product Owners](https://pavelkordik.substack.com/p/explaining-recommender-systems-to) In my presentation at the Data Technology Seminar organized by the European Broadcasting Union, I have focused on demonstrating that recommender systems can actually help public media organizations to better fulfill their role in society and reduce content distribution biases. ![](https://www.recombee.com/img/blog/authors/pavelkordik.png) Pavel Kordik Mar 27, 2023 Personalization Recommendation Engine [![](https://www.recombee.com/img/blog/inductive-matrix-completion-how-to-improve-recommendations-for-cold-start-users-and-items-by-incorporating-their-attributes.png)](https://www.recombee.com/blog/inductive-matrix-completion-how-to-improve-recommendations-for-cold-start-users-and-items-by-incorporating-their-attributes) ### [Inductive Matrix Completion: How to Improve Recommendations for Cold Start Users and Items by Incorporating Their Attributes](https://www.recombee.com/blog/inductive-matrix-completion-how-to-improve-recommendations-for-cold-start-users-and-items-by-incorporating-their-attributes) Matrix completion (MC), the problem of recovering the missing entries of a partially observed matrix, has found use in a wide range of domains. Still, its potentially most successful application is as a collaborative filtering technique for recommender systems (RSs)... ![](https://www.recombee.com/img/blog/authors/rodrigoalves.png) Rodrigo Alves Mar 20, 2023 Personalization Recommendation Engine [![](https://www.recombee.com/img/blog/breaking-the-news-the-role-of-ai-in-modern-journalism.png)](https://www.recombee.com/blog/breaking-the-news-the-role-of-ai-in-modern-journalism) ### [Breaking the News: The Role of AI in Modern Journalism](https://www.recombee.com/blog/breaking-the-news-the-role-of-ai-in-modern-journalism) Artificial Intelligence (AI) has rapidly transformed the media industry in recent years. From automated news production to trend analysis and personalized content recommendations, AI has brought significant changes to the way media is created, distributed, and consumed. ![](https://www.recombee.com/img/blog/authors/tanalancova.png) Tana Lancova Mar 14, 2023 Recommendation Engine Personalization [![](https://www.recombee.com/img/blog/keeping-up-with-digital-media-convergence.png)](https://www.recombee.com/blog/keeping-up-with-digital-media-convergence) ### [Keeping Up With Digital Media Convergence](https://www.recombee.com/blog/keeping-up-with-digital-media-convergence) At Recombee, we felt the transition within the media industry accelerated by the pandemic. OTT and CTV consumption ballooned at a significant rate. ![](https://www.recombee.com/img/blog/authors/annadolezelova.png) Anna Dolezelova Oct 8, 2022 Personalization [![](https://www.recombee.com/img/blog/real-time-personalization-of-content-with-ai-powered-recommendations.png)](https://www.recombee.com/blog/real-time-personalization-of-content-with-ai-powered-recommendations) ### [Real-Time Personalization of Content With AI-Powered Recommendations](https://www.recombee.com/blog/real-time-personalization-of-content-with-ai-powered-recommendations) Do you manage a publishing company, online gaming platform, or a streaming site with a content-heavy catalog and are thinking about how to improve the user experience? ![](https://www.recombee.com/img/blog/authors/karenharazimova.png) Karen Harazimova Sep 16, 2022 Personalization [![](https://www.recombee.com/img/blog/recombee-xperience-kentico.png)](https://xperience.io/discover/blog/recombee-kentico-xperience-1-on-1-personalization) ### [Recombee and Kentico Xperience: Guide to One-On-One Personalization](https://xperience.io/discover/blog/recombee-kentico-xperience-1-on-1-personalization) Recombee expanded its integration options - and now is available at the Kentico Xperience platform! Analyzing different types of personalization, we look into why Kentiko chose our AI-powered recommendation engine over manual segmentation. ![](https://www.recombee.com/img/blog/authors/gabrielatakacova.png) Gabriela Takacova May 6, 2021 Personalization Recommendation Engine [![](https://www.recombee.com/img/blog/23d22w82u3d52as.png)](https://medium.com/recombee-blog/deep-learning-for-recommender-systems-next-basket-prediction-and-sequential-product-recommendation-796228b34dee) ### [Deep Learning for Recommender Systems: Next Basket Prediction and Sequential Product Recommendation](https://medium.com/recombee-blog/deep-learning-for-recommender-systems-next-basket-prediction-and-sequential-product-recommendation-796228b34dee) Accurate “next basket prediction” will be enabling next generation e-commerce — predictive shopping and logistics. In this blogpost, we will discuss the deep learning technology behind next basket... ![](https://www.recombee.com/img/blog/authors/pavelkordik.png) Pavel Kordik Nov 10, 2020 Personalization Recommendation Engine [![](https://cdn-images-1.medium.com/max/1000/1*d8rJ5EWZTOgfEp-lKYBJeA.jpeg)](https://medium.com/recombee-blog/evaluating-recommender-systems-choosing-the-best-one-for-your-business-c688ab781a35) ### [Evaluating Recommender Systems: Choosing the Best One for Your Business](https://medium.com/recombee-blog/evaluating-recommender-systems-choosing-the-best-one-for-your-business-c688ab781a35) Together with the endless expansion of E-commerce and online media in the last years, there are more and more Software-as-a-Service (SaaS)… ![](https://www.recombee.com/img/blog/authors/tomasrehorek.png) Tomas Rehorek Dec 18, 2016 Personalization Recommendation Engine [![](https://cdn-images-1.medium.com/max/1000/1*iKboSkp-zHi8ZNH8ChtP1w.png)](https://medium.com/recombee-blog/the-value-of-personalized-recommendations-for-your-business-6b2e81ce0a4d) ### [The Value of Personalized Recommendations for Your Business](https://medium.com/recombee-blog/the-value-of-personalized-recommendations-for-your-business-6b2e81ce0a4d) The e-commerce boom makes online environment more competitive. Internet retailers seek competitive advantages and a personalized experience… ![](https://www.recombee.com/img/blog/authors/pavelkordik.png) Pavel Kordik Aug 23, 2016 Personalization Recommendation Engine [![](https://miro.medium.com/max/1400/1*NARxz9O7ZX3Un_HMacPcWw.png)](https://medium.com/recombee-blog/artificial-intelligence-in-the-cloud-310da5e0325e) ### [Artificial Intelligence in the Cloud](https://medium.com/recombee-blog/artificial-intelligence-in-the-cloud-310da5e0325e) At Recombee, we “think big”, and prefer making big leaps in technology over taking small steps. Our team has been involved in data science and artificial intelligence research for many years. Beginning in 2012, we began to capitalize our knowledge and experience, developing products which… ![](https://www.recombee.com/img/blog/authors/pavelkordik.png) Pavel Kordik Mar 30, 2016 Personalization Recommendation Engine